Arts venues across South Kesteven, operated by South Kesteven District Council, have introduced a 'Pay It Forward' initiative to promote inclusivity and open up live entertainment to a wider audience.
The scheme will encourage audiences and supporters of the Stamford Arts Centre, Guildhall Arts Centre and Bourne Corn Exchange to contribute towards the price of a ticket for children, families and groups who may have otherwise not had the opportunity to attend.
Cllr Paul Stokes, Cabinet Member for Culture and Leisure, said: "Our Arts Centres mean a great deal to many of us. They help to bring the delight and inspiration of live theatre and other events to our District.
"However, not everyone is afforded the opportunity to attend these events so it is very important that we find ways to make the arts as accessible as possible, and open up the magic of live entertainment to a broader audience.
"We look forward to welcoming visitors from near and far into our venues, helping to break down financial barriers and shape a more inclusive theatre community."
Donations to the scheme can be made online via the Art Centres websites, over the telephone, or in person at both box offices during opening hours.
The Council will work with local partners including schools, social prescribers and third- sector organisations to identify those across South Kesteven who would benefit from the free tickets.
Suggestions of groups and organisations that the scheme could support are also welcome and can be made by the emailing the Council's Arts and Cultural Services Manager Jade Porter on jade.porter@southkesteven.gov.uk.
For more information about the upcoming performances on offer at both Stamford Arts Centre and Guildhall Arts Centre, please visit www.stamfordartscentre.com or www.guildhallartscentre.com.
Events at Bourne Corn Exchange are available by visiting its Facebook page: https://www.facebook.com/bournecornexchange.